An
interesting thing (interesting to me at least) is going on with me at the
moment; actually it’s been building for years. I have a new novel out, and this
is the time I should drop everything and promote the hell out of my new book to
give it a good launch. That’s what I’ve done in years past with other books.
Yet, I’m spending very little time on promotion, and this is a trend that’s
been going on with me for some time now.
On
my morning walk today, I thought about why I spend less and less time marketing
my books. I’m fortunate that I don’t rely on royalties to put food on the
table, so my motivation for wanting books sales is so that hoards of people
will read and enjoy my work, and also I want my publisher to get a good return
on their investment in me.
As
for me, I see two sides to writing. The first side I call joy, and it has to do
with sitting my butt in a chair every day and challenging my creativity to
explore plots and characters and themes, and tie them all together into
something meaningful. It’s a process of opening up to the universe for
imagination, and then recording those images using the skill I’ve developed as
a writer. When I do that to the best of my ability, it brings about a feeling
of joy that has no equal in my modest life.
The
second side of writing I call drama, that part rears its head once one becomes
a published writer trying to increase your readership. To do this, one needs to
become embroiled in the drama of being a writer—developing a mindset that says,
“Look what I’ve done. Read my work because I have something to say you want to
read.” Early on, and like many other writers I’ve met, I was more concerned
with developing my image as a published writer than I was about the product I
was creating. That drama of being/becoming something—a writer of quality books—took
over my life and bloated my ego out of all reasonable proportion.
So
a few years back, I began to realize that this drama I was caught up in was
something stealing my focus, time and energy away from the joy of writing, and
entangling me in a trap of my ego. Since at realization, I’ve purposely
downplayed my role as a writer, and try to spend more time alone, writing.
These
days the only drama I want is on the written page.
Yes,
my sales have suffered, and for that I must apologize to my publisher, but my
life continues to grow more fulfilling, and I believe my stories have become
more satisfying, too, not only to me, but to my readers as well.
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